小企业188bet亚洲真人体育下载网址营销工具包
Small businesses total nearly 30 million in the United States, yet many of their owners struggle to do the work and run a successful, 盈利的企业. 作为 #CPAPOWERED, CPA Secrets to a Better Business campaign, the 188bet亚洲真人体育下载’s Small Business Marketing Toolkit offers resources to help you educate small business owners about your services and the ways CPAs act as a trusted adviser. 有了这些工具, you can position and promote yourself and your practice to businesses at different stages. Visit the toolkit often, because additional resources will be available over the coming months.
注意:这些作品中有许多是联合品牌. You can place your firm’s logo and/or contact information into the collateral to promote your practice. 这些 印刷及冲压说明 provide directions for printing the brochure files and explain how to "stamp" your logo into the co-brandable files.
业务的任何阶段
不管你的目标是什么样的生意, or where those businesses are on the small business lifecycle, 你可以在营销工作中使用这些工具.
广告: Place these co-brandable, full-page advertisements with local print media outlets.
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分享这个案例研究, demonstrating the many ways a CPA can help a small business achieve success, 和你的客户.
个人理财规划: as a Small Business Owner (co-brandable):
帮助 small business owners understand the importance of developing a sound personal financial plan.
Protecting What's Important to You as a Business Owner (co-brandable):
This brochure outlines risk management strategies for small business owners.
开始业务
Entrepreneurs who are just starting small businesses have a lot on their mind, 但在188bet亚洲真人体育下载网址的帮助下, 他们不必单独行动. Use these resources to promote your services and value to small business clients in the start-up phase:
Starting a Small Business Checklist (co-brandable): 帮助 clients get organized using this business startup 检查表.
Guide to Selecting Your Small Business Legal Structure (co-brandable): Provide clients with a backgrounder on choosing the right legal structure for their startup business.
Guide to Small Business Recordkeeping (co-brandable): This guide outlines basic recommendations and encourages business owners to consult a CPA for further advice on recordkeeping.
获取创业融资指南 & Business Loan Application Checklist (co-brandable): 帮助 clients explore options for securing capital with this guide and additional 检查表.
日益增长的业务
Owners of 日益增长的 businesses face choices related to acquiring additional funding, financial reporting and possibly providing assurance on financial statements. If you are approaching new or existing clients who are poised to grow their small businesses, 考虑这些资源.
财务报表服务指南: 编译, Review and 审计 (co-brandable): Easily explain the financial statement services you provide, 包括, the levels of assurance associated with compilation, 检讨及审核.
Small Business Quarterly Pulse Check (co-brandable): 帮助 your small business clients assess their business each quarter. 从kpi到法规遵从性, this 检查表 provides you with thought-provoking topics that prompt clients to consider the real-time and future health of their organizations.
The 财务报告 Framework for Small- and Medium-Sized Entities (FRF for SMEs™) Toolkit: 帮助 support small businesses by ensuring they have the information they and their financial statement users need to make informed business or credit decisions using the FRF for SMEs accounting framework. This toolkit helps you explain the framework to current or potential clients looking for comprehensive non-GAAP financial statements.
Find more firm practice management resources in the 美国注册188bet亚洲真人体育下载私人公司执业组.